Aidan Richards is the Co-Founder of Rezora, an AI voice assistant for real estate professionals that calls, qualifies, schedules, and follows up with leads, automating the cold calling process for real estate teams.
Early Life: Recognizing Inequality and Having The Agency To Help
Aidan grew up in Cambridge, MA and attended a small private school through grade school before transitioning to public high school. There, he became close friends with a classmate whose family faced socioeconomic challenges. Watching his friend balance schoolwork with responsibilities like caring for younger siblings, and seeing how food insecurity shaped his day-to-day life, gave Aidan a more personal understanding of inequality. These experiences left a lasting impression on him, and sparked a desire to work toward creating fairer opportunities for others.
This led Aidan to develop an interest in politics. He started working for Cambridge city council members, taking part in advocacy groups, nonprofits, and campaigns. At the age of 18, Aidan was running a weekly civics meeting, an important channel of communication for local citizens to voice their concerns.
College: Exploring His Place in the World and Testing the Waters of Entrepreneurship
Aidan went off to college at George Washington University in D.C. with the goal of becoming president: if he wanted to make the greatest amount of change in the country, he would need to become the most powerful person in the country politically.
Over the course of his freshman year, however, Aidan came to understand what it takes to become a member of Congress and become president, how little power they actually have, and how difficult it is to actually affect change. Seeing the dysfunctional political system, Aidan realized that was not what he wanted.
Aidan hit an inflection point during his sophomore year, in 2020, when COVID shut down the world. Aidan returned to Cambridge and used the time during the pandemic when things moved slowly in the world to explore different career paths, educate himself in arts and the humanities, and figure out how to effect change. By the end of college, he realized that building a business might actually be the most direct way to help people.
The summer after his sophomore year, Aidan decided to try entrepreneurship. He noticed that in the affluent areas outside of Boston, people had beautifully landscaped properties who didn't want to hire full teams to maintain their lawns while they were away on vacation. He designed flyers for a lawn watering service and posted them up on telephone poles around the neighborhood.
People called in and he started building a list of clients, typically charging $20 to $40 a day for two weeks, accepting payments by cash or Venmo. Aidan loved the autonomy of working for himself. The spreadsheet grew quickly, and soon Aidan had ten friends working under him—they would keep 30% since there were no expenses. The lawn watering service became a whole brand, and his brother took over operations for the business this year.
Graduating: Honing His Sales Skills in Real Estate and Tech Startups
Getting a taste of entrepreneurship led Aidan to pursue his realtor's license while still in college, as well as work for several real estate agencies and commercial brokers.
After graduating, Aidan received an offer to work in sales at a FinTech startup. This role exposed him to the tech industry and startups, the big upsides and risks. One day, the company hosted a celebratory boat cruise around New York on a yacht; the next day, they laid everyone off.
Aidan moved on from that role with knowledge of the startup landscape and inspiration to build a tool that makes cold outreach easier for real estate agents. Now, he just needed a cofounder.
Building Rezora: Finding a Co-Founder
Aidan turned to Y Combinator’s Co-Founder Matching Platform.
He had just about sworn off the app after 60+ calls that went nowhere, but when he talked to Yevginey, something clicked. Their first scheduled call turned into a three-hour diner conversation. "I just knew," Aidan said.
Yevginey is a Queens-raised self-taught engineer who started with soldering kits at Maker Faire. Yevginey got into real estate to pay the bills on leave from attending college for his undergraduate degree. He did well, until the cold calling wore him down. When he tried using outsourced AI voice agents, none were actually trained for real estate, so Yevginey built his own.
Yevginey already had an alpha run: he trained models on industry scripts, generated synthetic data, and built a no-code dashboard so agents could onboard themselves.
Aidan and Yevginey were a great match because they had both worked in real estate and they both cared about building an AI-native tool. Yevginey builds, and Aidan sells.
Success for Rezora: Early Alpha Testing, Pilot Users and Future Plans
Rezora automatically qualifies leads, books meetings, and syncs calendars. No prompt engineering required, just upload a lead list and let the AI make calls. The system is trained on over 60 sales books and thousands of real conversations.
During their alpha test in October 2024, they had 51 alpha testers. In their first six-week test, Rezora generated $38,000 in revenue. Most importantly, agents saw three times the conversion rate using Rezora versus manual calling.
Getting in Touch with aidan and Rezora
Rezora is currently in beta with real estate agents, mortgage brokers, and wholesalers willing to test the product and give weekly feedback.
You can follow Rezora on LinkedIn or stay tuned for the public launch, expected Fall 2025.
To get in touch with Aidan, email [email protected] or connect with him on LinkedIn.